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Movato Marketing Strategy - Coggle Diagram
Movato Marketing Strategy
Brand Core
Slogan: "We deliver your wishes"
Positioning: Freedom to own anything, from anywhere
Emotional Driver: Frustration → Fulfillment
Hero Campaign: "Want it? We get it."
Content Production
FAQ Content: How it works, Customs, Delivery time
Special Offers: First-time user discounts, Limited-time deals
Video Content: Explainers, UGC-style, AI Avatar storytelling
Viral Product Showcases: Rare items not available in Kazakhstan
UGC + AI Avatar Integration: User-generated feel with AI
Telegram bot with NLP, offering discounts and wishlist alerts
Blog posts "How to save" , how "to find"
Paid Traffic Channels
Meta Ads: Website traffic, Messages, App installs
TikTok Ads: Avatar storytelling, Trend-based hooks, Challenges
Telegram Ads: Direct to bot, Product-led creatives
YouTube Shorts Retargeting: Engaging product reveals
Email/SMS marketing
Chatbots & Automation
Telegram Bot: Product input, Delivery estimator, Real-time tracking
Meta Chatbot (ManyChat/Chatfuel): Engagement flows, Redirect to Telegram
Social & Viral Ecosystem
Indirect Marketing Pages: “Movato Finds”, Viral product content
AI Avatars: Different personas with their own social profiles
TikTok/Instagram Challenges: “Show what you can’t get in Kazakhstan”
Funnel Architecture
TOFU (Top of Funnel): Offer,reels, Avatar content
MOFU (Middle of Funnel): How-to-explainers
BOFU (Bottom of Funnel): Retargeting, Chatbot discount flows, Urgency tactics
Retention & Referrals
Referral System: Telegram-native invites or application rewards
Loyalty Program: Movato Premium tier, Exclusive perks and fast-track support
Monthly Global Giveaway
Community Engagement: Telegram channel to share purchases
YourWishesDelivered challenge: Users share delivered product videos for a $200 credit
Loyalty programm, point system , 1 point per 10$ example
Referal program $ for invite
Analytics & Optimization
Tracking Setup: GA4, Meta Pixel, Telegram bot event tracking
UTM Tagging: Applied to all links and ad creatives
Weekly Reporting: CAC, CTR, ROAS, Avatar performance metrics
A/B Testing: Hooks, Creatives, Offers across funnel stages
To discuss , AR virtual try on