Please enable JavaScript.
Coggle requires JavaScript to display documents.
BELOR DESIGN - Coggle Diagram
BELOR DESIGN
BRAND STRATEGY
Affordable quality
Wide appeal
Natural-based beauty
Mass-market elegance
Daily-use oriented
Low and middle class
LINE FILLING
Various shades
matte
glossy
satin
Various colours
Mascaras variations
waterproof
volume
curl
COMPETITORS
Luxvisage
Relouis
Belita-Vitex
Modum
Liv Delano
BelKosme
Floralis
Markell
PRODUCT LINE
1000 recipes, formulas
Face
Foundation
Concealer
Powder
Base & Fix
Eyebrows
Eyes
Mascara
Eyeliner
Eye pencil
Eyeshadow
Care
Eyebrows
Lips
Lipstick
Lip Gloss
Lip liner
Lip care
Nails
SHELF SPACE
Мила
A whole section
4-6 shelves
MARKET SEGMENT
Cosmetics
Share ~ 10-15%
FAMILY NAME