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Part 1 B302 - Coggle Diagram
Part 1 B302
Introduction
Describe context
Growth in last few years in market
Subject matter
Ooni's next move and recommendations
Explanation of aims and scope of report
provide 3 recommendations and analysis
Questions the report answers
3 questions
Preview of report structure
report structure
Main body
Mission/ Values/Goals/Vision
Use slide from presentation
Internal Analysis
Resources
Capabilities
Use presentation slide
External Analysis
Porter's 6 forces
diagram from presentation
check can use
Performance
Use presentation slide
Executive summary
Purpose
Analysis and recommend Ooni's strategic moves
Key Recommendations
Add
Conclusion of report
Ooni needs to look into
Conclusion
Draw together threads
summaries
Point clear
Recommendations
Corporate Level
Product diversification
related product
benefits week 19 2.1
downside
Internationalisation
Licensing
to do this Uppsala model
Business Level
Broad Differentiation
the demand side week 14 2.1