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Amazon case study - EMA - Coggle Diagram
Amazon case study - EMA
Principles
Customer obsession
passion for invention
operational excellence
long-term thinking
Goals
Most customer-centric
Best employer
Safest work place
Brand
Most recognised
Retail
Growth
revenues
Top 4 since 2021
Sources
Retail
N. America (61%)
fined
breach of competition regs
Retail/logistics
European
AWS 2/3 of operating income
Cloud computing
Consumers
Competitors
Googles cloud
Microsoft Azure
Market share fell 2023
Tech companies
Apple
Netflix
Facebook
Pharmaceutical/Healthcare
Pfizer
Moderna
Astrazeneca
Industrial
Siemens
Food and bevarage
Unilever
Media
BBC
Disney
Sony
Telecommunications
Comcast
Financial
Goldman sachs
NatWest
National Australia Bank
Automobile manufacturers
BMW
VW
Multinationals
Samsung
Advertising/Marketing
Consumer packaged goods
Energy
Games
Public sector
Manufacturing
Retail
Sports
Travel/hospitality
Revolutionary
Computing solutions
Market-leading
32% Market share
Investigations
Ofcom
Results by 2025
What is it?
Data storage infrastructure
Cloud-based products/services
Compute
Storage
Databases
Analytics
Networking
Mobile
Developer tools
Management tools
IoT
Security
Enterprise applications
Data warehousing
Deployment tools
Directories
Content delivery
AWS Staff provided services
Industrial data transport
Storage devices
Snowball device
Launched 2006
2024
245 countries
New areas added all the time
Growth potential
AI
Internet of Things
Barriers
Physical infrastructure
Africa
Data residency laws
1 more item...
AWS/Microsoft
1 more item...
Data protection rules
Consumer business
Seller business
B2B
Infrastructure services
Run their apps on their server
Development
Already had
Improvements
Pay as you go
Loss leader model
Short term
Free trial
Builds customer loyalty
Example
Kindles
Profits come from ebooks
Interrelated products/services
Effective/efficient
Issues
1 more item...
Loss in one period
Causes
Unrealised return on investments
Slowing of pandemic growth
Inflationary increases
Business model
Foundations
Online bookseller (1994)
Founder
Jeff Bezos
Richest man
Everything store
Technology company
Customers
Retail
Amazon.com
20 country specific marketplaces
Media
Amazon prime
AI Tech
Alexa
Echo
Customer focus
Methods
Data analytics
Optimised logistics networks
Investment
Data storage
Data processing
Software
Applications
Skills
Standardisation
Cloud based business model
Profitable
Effective
Origins
leadership exercise
focus
core competencies
providing selection
Fulfilling selection
Running infrastructure services
compute/storage
Database/mesaging
Data centres
Reliable
Scalable
Cost-effective
3 more items...
Laws/regulations
Data privacy
GDPR
Fined by Luxemburg
Barrier to expansion