Please enable JavaScript.
Coggle requires JavaScript to display documents.
LVMH, Retail & Customer Experience, Creation & Branding, LUXURY…
LVMH
PILARS
DESCENTRALIZED organization
INTERNAL growth
VERTICAL integration
implementation of SYNERGIES
SUSTAINIG SAVOIR-FAIRE
INOVATION dedicated to excellence
balance across business
segments and geographies
LUXURY
Luxury goods exceed functional value, offering emotional and symbolic benefits that inspires and elevates customers lives
Elements
Quality
Scarcity
Brand signatures
Personalization
Experience
Controlled distribution
Price
BAIN and Company
leader strtategy consultant
Marketing studies
Goods and experinces
Luxury cars
Personal luxury goods
Luxury Hospitality
Fine wines and spirits
Gourmet food and fine dining
High-end furniture and housewares
Fine art
1 more item...
Fashion, accesories, beauty, fragances, jewelry and watches
Phisical products,
Expeienced- based products
Experiences
Fastest growing
Future
The future is female
Youth, inclusion and diversity
East - Asia (China)
New consumers expectations
The callenge of personalization
Uniqness -Less waste
Innovation
Louis Vouitton DNA
Digital and the omnichannel
China
AI;AR;VR
Vintage, Rented goods
Values
Be creative and innovative
Cultivate an entrepreneurial spirit
Being committed to positive impact
More than 75 maisons
6 sectors
Wines & Spirits
Moët & Chandon, Krug, Veuve Clicquot, Hennessy, and Château d’Yquem
30 maison
Fashion and Leather Goods
Loewe, Moynat, louis vuitton,berluti, rimowa, patau, loro piana, fendi, celine, christian dior,pucci, givenchy, vuarnet, kenzo, marc jacobs, barton perreira
16 maisons
Perfumes and cosmetics
Oficine universelle buly, gerlain, acqua di parma, parfums christian dior, givenchy parfums, loewe perfumes, benefits cosmetics, olehenriksen, make up for ever, kenzo parfums, kvd beauty, maison francis kurkdjian, cha ling, fenty beauty
Watches and Jewelry
Chaumet, Tiffany y co, L'epée 1839, Tag Heuer, Zenith, Bvlgari, Fred, Repossi, Gerald Genta, Hublot, Daniel Roth
11 maisons
Selective retailing
Le bon marche rive gauche, Samaritaine, La grande epicerie de paris, DFS, Sephora, 24s
6 maisons
Others
Cova, Royal Van Lent, Jardin d'acclimatation, Les echos, Le parisien, Paris Match, Connaissance des arts, Investir, Belmond, Radio Classique, Cheval Blanc
More than 6,000 stores
Retail & Customer Experience
Luxury Retail today & tomorrow
omnichannel
e-commerce
purpose of retail
Magnify the product
celebrating the brand
coherence and variety
nurture client’s emotion
holistic manner
Customer engagement strategies through immersive phygital experiences
Rethink the role of physical points of sale
Gamification
Crafting successful brand experiences
CRIME
Customized
Relevant
Involving
Memorable
Elevating
keys to engaging today’s luxury consumers
Speak to their hearts: delight them!
Speak to their minds: Entertain them!
Speak to their senses: Get them immersed!
The key stakes of Retail
54% talents
5,500 stores
Listen to your teams
Improve the quality of life
Invested in training
A talent focused strategy
People make the difference!
THINK Retail Program
5 month program
Managers of stores
Voices of retail
Sephora
Project managment
Dior couture
Detail, customers, challenges
Loewe
Teams
Retail operations
CRM
Training and education
Store teams
LVMH
Human factor
Passion
People
Products
Storytelling
How to succed
Inspiration
Adaptation
Passion
Client-Centric Strategies at Guerlain
Retail design
sales team excellence
customer programs
Retail is an exceptional world, crafted by people for people
Moët Hennessy Diageo China,
· product specificities
· business models
· in-store experiences
Clienteling & Client Development
50% Revenue - existing clients
Data base
Client Development involves building and nurturing relationships that elevate loyalty, engagement, and satisfaction.
Clienteling
CRM
Marketing automations
Loyalty programs
contactibility
exceeding expectations
clienteling
Elevating Client Services
Employee experience, satisfaction, career growth, training and engagement
main priorities:
· Client portfolio activation
· Omnichannel excellence:
Operational efficiency:
Creation & Branding
Creation in Fashion Industry
Collaborate
Confidence
Change
Discussion
Fragile
Creative Process
experimentation
making.
collecting
Luxury creative desing
ASCEND Framework
Arts
Science
Engineering
Design
Louis Vuitton
AI in the Creation process
Very Important Clients
Aspirational consumer
CRM
Inventory
Generative AI
Advertising campains
Creativity and designers
360 discovery of creation
Bvlgary
From design to creation (italian)
Hublot
Reloj
Louis Vuitton
Marc Jobs
1 Creation stage
First prototype
3 Second prototype
4 Market
In store / Ecoomerce
Guerlain
Tiffany and co
Innovation
Brand DNA and Codes
The essence of a Luxury Brand
Strong distinct and enduring identity
Christian Dior
The man behind the myth
2.French tradition and heritage
Excellence
Creativity
Beauty and Happiness
Hennessys
1, Beyond the horizon
Unparalleled expertise
Sublime alchemy
At ease in the world
Brand Codes
Adaptable
Unique
Distinguishable
Heritage based
Unveiling Branding Essentials
Heritage
Vision
Product superiority
Experiencial superiority
Transformative influence
The Customer Journey
Awareness
Interest
Desire
Action
Post action
Strategic Collaborations
Position by uniqueness
Strong brand DNA and codes
Rich storytelling
Managing image and growth
Mastering time paradox
Integrated reatil distribution
76% - companies believe partnerships
The right partner for the right purpose
Execution
Creator Economy
Challenge
Brand control
Brand innovation
semantic
LUXURY AND SOCIETY
LVMH POSITIVE IMPACT ON SOCIETY
. We believe our heritage, as well as the success of our Maisons, is anchored in our respect for society and communities.
Respecting uniqueness of our employees
Passing on and developing savoir-faire
3, Supporting our employees by improving their safety and weel-being
Empowering local communities
Diversity and Inclusion
People
Partners
Image
50% women
5% discapacity
ELLESLVMH
Inclusion index
everyone businnes
We are diverse by nature, inclusive by choise
Asia pacific
Capability
Talents
Culture
Cultural respect workshop series
Supporting employment of people with disabilities
LVMH signed the International Labour Organization (ILO) Global Business & Disability Network Charter
Sephora 30% Disabilities
TERMS OF SUSTAINABILITY
Sustainable procurement
Integratind corporate sustainability principles into procurement processes and decisions
Regenerative agriculture
Regenerate ecosystem fuctions by partnering with living and ensuring qualitative livehood for the stakeholders involved (farmers, communities) in order to produce high quality raw materials
Life Cycle Assesment (LCA)
Methodology for Assesing environmental impacts that are associated with the entire life cycle of a product, process or service
Eco - design
Materials, energy and pollution/waste
LVMH Métiers d’Excellence
Excellent program (middle school)
YOU and ME tour
Métiers d’Excellence Institute
Virtuosos
Environmental commitments
LVMH - All products come from nature
LIFE 360
2023, 2026, 2030
Creative Circularity (Circular economy)
Footprint
Circular economy is a model of production and consumption to the lige cycle of products is extended
Champagne - Recubrimiento en papel
Dior - Parley for the Oceans: Clothes made with plastic
Nona Source
Biodiversity
Reduce negative impact
reahabiliting 5 millions hectares in fauna and flora by 2030
Dependences , impacts
Moët Hennessy,
Balance between business activities and the needs of the natures
Living Soils Living Together
Regenerating soils
Mitigating our climate impact
Engaging society
Empoweringour people
Louis Vuitton partnering with People For Wildlife NGO
2020
Committed Journey
Responsibly source all our raw materials
2 more items...
Fight against climate change
3 more items...
Deploy cicular creativity processes
3 more items...
5 yeras agreement to work together on protcting and regerating biodiversity in a 1 M acres area
Parfums Christian Dior
restore ecosystems
sustainable sourcing
regenerative agriculture
1 more item...
Les Fleurs d'Exception du Pays de Grasse
2030 .- strategic raw materials will come from organic, regenerative or sustainable sources
WWF
umbrella species
Traceability and transparency
100% of supply chain certified by 2030
Traceability - Understand where exactly your products came including raw materials used to created them
Tiffany & Co
Responsible sourcing
Full traceability
Colored Gemstone Working Group (CGWG)
Fendi
Responsable suplly chain
Italy
Guerlain
Bee Respect
Women for Bees UNESCO
Climate
Reduce CO2 emissions by 50% by 2026
Sites and stores
Sephora
Sustainability challenges
Reduce carbon emissions
Reduce waste on packaging and plastic
Offer more sustainable products and services
20% energy less in 2022 winter
Bvlgari
Reuse, Reinvent, Recycle! We focus on producing products that can be used and reused. Our objects should have many lives until they are recycled.
Circular economy: a challenge accepted by creative minds
Eco-design: a sustainable approach for Bvlgari stores worldwide
“Give it back”: the future of creativity
Reach carbon neutrality: a goal for Bvlgari and humanity
Committed to positive impact
LVMH's 30-year mark
1992 - Environmental department
2002 - Bilan carbone method
2008 - Supplier code of conduct
2009 - Publisg Code of conduct and Recruitment code of conduct
2012 - LIFE (LVMH Iniciatives for the environment)
2013 - United Nations Womens Empowerment principles
2019 - United Nations trackling discrimination LGBTI+ - Animal - Based Raw Materials Sourcing Charter
2020 - International Labour Organization (ILO) Global business and disability network
2021 - LIFE 360, LVMH Alert Line (stakeholders), LVMH Heart Found
2022 - Revises the Supplier code of conduct
2023 - 30% reduction in the Group's water take by 2030
Go further with Regenerative Luxury
Design in the context of a planetary emergency
Biodiversity collapse
Climate warming
Algalip
Excessories
biome fruits
En Ruote
Design for more than a human world
Learn from nature
Integrate system thinking
Transition to regenerative culture
Fondation Louis Vuitton:
world’s leading institutions on the international arts scene.
Example of a sustainable Maison
Tiffany & Co.
The Tiffany & Co. Foundation
Tiffany Atrium
LUXURY AND SOCIATY
Luxury
Is a cultural expression beyond immediate needs
PAST
Heritage
PRESENT
Extraordinary beauty
Aesthetic
Business of offer
Authenticity
Transparency
Sustainability
Inclusivity
FUTURE
Trends
Craft, myth, desingn make a luxury product durable
The evolution of customer preferences, from owning products to emboying values
How luxury consumption refelcts the extended self an personal identity
The necessity to transition from extraordinary products to meaningful values
simple transaction no
Instrument for identity creation and expression
Individual and collective identity
Instruments of Identity expressions and personal narrative constructions
Possesions reflect characteristics of their owners
Visible markers of personal values and aspirations
Sel congruity
Brand and personal values
88% corporation should take a social stance
Reversal in consumer expectations
Urgency of brands to adapt
Transformation
Products to values and social impact
Sustainability
Meet present need without compromising the hability of future generation
Long term persistence
Corporate Responsability to Sustainability
Moral obligation
License to operate
Reputation advantage
Minimaze negative impacts
Holistic vision
Commitment to the society
Environment
Economic
Social systems
CONCEPTS EDI
Equity
Fair acces, opportunity and advacement for all
Diversity
Ways that people differ from each other
Race, ethnicy and gender
Inclusion
In a inclusive workplace, all inviduals feel welcomed, respected and valued
Why in business
Smart and right thing to do
BRAND MANAGEMENT AT LVMH
Importance of DNA with Bvlgari
Roman, magnificnt, contemporary, snake
Brand Management in Perfumes & Cosmestics
Discover Brand Management at Parfums Christian Dior
Define the band DNA
Get to know your client
Operational Brand Management at Kenzo Parfums
Brand Management at Veuve Clicquot
Desire
Idedentity
Legacy
Culture
Commitment
Branding strategy at Tiffany & Co.
LOVE
Inspire, Elevate, and Educate
RETAIL
Innovation and emerging experiences at LVMH
educate
maisons projects
Emerging tech ecosystem
three criteria to choose the right technology
Understanding where the client is
Unmet business challenges or clients needs
Luxury values and innovation
inmersive experiences
web3 and blockchain
Future of content
Blockchain and NFTs
Aura blockchain consorsium
Omnichannel Strategy in Asia
Digital transformation
Integrating
Mastering
Elevating
360° channel integration strategy
The crucial role of data in Retail