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SIS 11 SPONSORSHIP ii - Coggle Diagram
SIS 11
SPONSORSHIP
ii
SPONSORSHIP LEVERAGING
Leveraging sponsorship towards consumers
Leveraging sponsorship towards employees
Leveraging sponsorship towards corporate stakeholders
CORPORATE SOCIAL RESPONSIBILITY
SPONSORSHIP EVALUATION
Select evaluation tools
Establish benchmarks
Establish performance measures
Measure sponsorship outcomes
Review sponsorship objectives
Reporting
AMBUSH MARKETING
Broadcast ambush
Sub-category ambush
Advertising ambush
Athlete ambush
Promotions ambush
AMBUSH PREVENTION
Control of intellectual property
Control of the event environment and locality
Control of the event partners
Design of the sponsorship programme
Leverage official sponsorships