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SIS 10 SPONSORSHIP i - Coggle Diagram
SIS 10
SPONSORSHIP
i
SPONSORSHIP TARGETING
Sponsorship affinity
Match up of brand
DEFENITION & DIMENSIONS
Sponsorship and goodwill
Sponsorship and advertising
Fan involvement
SPONSORSHIP OBJECTIVES
Sport property objectives
Sponsor objectives
SPONSORSHIP PROPOSALS
Brand Affinity
Goals of the Sponsorship Programme
Target Market
Sponsorship Type
Overview of the Sport Property and Its Owner Sport Property
Period of Association
Executive Summary
Sponsorship Benefits and Rights
Cover Page
Investment
Covering Letter
Ambush Prevention Strategy
Evaluation Strategy
SPONSORSHIP RIGHTS
General Sponsorship Rights
Media rights