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NCTV Digital Growth, What are the limitations? - Coggle Diagram

- - - - Analytics & Tracking
        
        Data & Analytics
        
        Tracking
        
        Website
        
        Marketing
        
        Advertising
        
        Engagements
      - Visualization
      - Platform capabilities
  - - - Creating NCTV 1st party data
        
        Getting subscriptions (email)
      - Developing deeper connections to users
        
        Needing to know 'progress' and patterns.
        
        User Logins and Preferences
    - - In every space, language, medium
        
        Developing NCTV website by languages.
        
        Explore channels / formats
      - [SUPPORTING] Sustaining NCTV website
      - Guide users through the environment
        
        Package UX content flow
        
        Seasons
        
        Themes of the Year
        
        Christmas
        
        Good Friday Weekend / Resurrection
        
        Discouragement
        
        Anxiety
        
        Helplessness
        
        Package marketing funnel into User Journey
        
        Packaged series
        
        Non believing believers
        
        New believers
        
        Believers
        
        Building a reference point
        
        Where they start.
        
        When they are challenged.
        
        When they are floating.
- - - - Communicating through different means to reach different users.
        (Reaching users in a good mindset and environment, at the right time.)
        
        Expanding digital media channels.
        
        LONG TERM
        Reaching users more efficiently across multiple formats.
        
        Exploring Programmatic platforms.
        Requirements and Dependencies
        Tracking.
        Pre-defined conversion funnels.
        
        Exploring Podcasts
        Requirements and Dependencies
        Content strategy.
        
        LONG TERM
        Drive closer user engagement.
        
        Social communications and avenues for two-way interaction.
        Requirements and Dependencies
        Tracking.
        Pre-defined conversion funnels.
        Resource for responses.
      - Show God's love
        
        Aspect of God's love
        
        God wants you healed.
        
        He wants you filled with His peace.
        
        He wants a relationship with you.
        
        God wants to protect you.
        
        How He protects
        
        He wants to provide for you.
      - Building the reason for Users to connect with NCTV
        
        Integrating NCTV into User daily life
        
        Draw a journey / map for Users to experience the content
        
        Masterclass
        
        How to study the bible?
        
        Healing
        
        Series
        
        The Father's love
        
        How to build faith?
        
        How he breaks you from chains?
        
        How to get from A to B in your christian life?
    - - Spearhead tactics
        
        Differentiating media exposure
        
        Short video clips
        
        Mass
        
        Topical
        
        Portioned video clips
        
        Deliver specific videos
        
        Situationals
        
        Addressable
        
        Seasonals
      - MEDIA
        
        Earned
        
        Partners
        
        Call outs
        
        Collaborations?
        
        Users
        
        Sharing
        
        Testimonials
        
        Social channels
        
        Owned
        
        Social
        
        Reviews
        
        Sharing
        
        Podcast channel
        
        Website
        
        Emails
        
        Paid
        
        Sponsorships?
        
        Advertising
        
        Collaboration?
    - - Multiple outreach touch points
        
        Channels
        
        Medium
        
        Interaction