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MOY's NCTV Digital Growth, What are the limitations?, NCTV …

- - - - Communicating through different means to reach different users.
        (Reaching users in a good mindset and environment, at the right time.)
        
        LONG TERM
        Reaching users more efficiently across multiple formats.
        
        Exploring platforms.
        Requirements and Dependencies
        Tracking.
        Pre-defined conversion funnels.
        Brand safety
        
        LONG TERM
        Drive closer user engagement.
        
        Social communications and avenues for two-way interaction.
        Requirements and Dependencies
        Tracking.
        Pre-defined conversion funnels.
        Resource for responses.
      - Building the reason for Users to connect with NCTV
        
        Integrating NCTV into User daily life
        
        Draw a journey / map for Users to experience the content
        
        Series
        
        The Father's love
        
        Aspect of God's love
        
        4 more items...
        
        He wants to provide for you.
        
        1 more item...
        
        How to build faith?
        
        How to get from A to B in your christian life?
        
        How is this different from YouTube playlists?
        It should differ by breaking it into consumables like a TV series
        This requires content curation and 'path'. Does it have to be extended?
        
        Masterclass
        Requirements and Dependencies
        Pre-built journey, content and website resources.
        
        How to study the bible?
        
        Healing
        
        " How Am I Feeling? " exploration paths
        
        Somewhat Mirror's Gosperl Partner's 'Suggested Videos' path
        
        Happy
        
        Discouraged
        
        Popular picks this season
      - Message specific HOWs
    - - LVL 1
        Spearheads
        
        Engagement
        
        Thematic messaging
        [TIed to Content strategy]
        
        Relationship: Marriage & Family
        
        New believers
        
        How to build my faith?
        
        Depression
        
        Anxiety
        
        Email marketing
        [In collaboration with Content Branches]
        
        Traffic sustenance
        
        Website sustenance
        
        Email nurture campaigns
        
        Testimonies / Praise reports
        
        Sermon distribution
        
        Seasonal High Keys
        
        Resurrection Weekend
        
        Theme of the Year
        
        Christmas
        
        Monthly highlights
        
        Conversion
        Dependencies:
        Landing page
        Conversion funnel
        Tracking
        Multiple assets
        Content strategy
        
        Masterclasses
        
        Healing
        
        How to read the bible
        
        Email subscription
        
        Website article/tags
        
        Word of Day / Articles
      - Lvl 2
        MEDIA
        
        Owned
        
        Podcast
        
        Exploring Podcasts
        Requirements and Dependencies
        Content strategy.
        Listener engagement
        Resource for responses
        
        Social
        
        [Reviews] Testimonials
        
        Highlights
        
        Website
        
        Emails
        
        Earned
        
        Partners
        
        Call outs
        
        Collaborations?
        
        Users
        
        Sharing
        
        Social channels
        
        Paid
        
        Social
        Engagement
        Highly responsive
        Efficient
        Scalable
        Dependencies
        Landing page
        Conversion funnel
        Content strategy
        
        Video view
        
        Link
        
        Sequential
        
        Rich Media
        
        Search - Responsive Search Ads
        
        Video
        
        Video view
        
        Video Link
        
        Programmatic
        Efficient
        Scalable
        Multi dimensional - Brand safety, measurable.
        Dependencies
        Landing page
        Conversion funnel
        
        Video
        
        Display
      - Media specific WHATs
    - - LONG TERM
        Sustaining website traffic
        
        LONG TERM
        Making website/content the MAIN day to day touch point
        
        SHORT TERM
        Making YouTube the 'NEW' sermon touch point
        
        LONG TERM
        Building connection/relationship with NCTV users
      - LONG TERM
        Spreading Pastor's sermons across languages and geography.
        
        Increase language width
        
        Volume of Language expansion
        
        Growing language depth
        
        Building engagement roadmap
        
        Feeding by thematic content
        
        Securing User relationship
        
        Determine distribution spread
        
        [Conditions prioritize budget VS scope of work (SOW)]
        Priority list:
        
        Top 2-3 markets
        
        Reach followed by Cost per Action / Engagement - subscription, average view progress
      - LONG TERM
        Support Global Missions Overseas Outreach
        
        Building awareness of events
        
        Supporting media collaterals
      - Media specific WHYs.
      - SHORT TERM
        Launch website
        
        Establish search pathway
        
        Spark awareness
        
        Create demand for content
        
        Leverage established connections
        
        LONG TERM
        Across NCTV social network
      - LONG TERM
        Establish notification network across all NCTV users
        
        Highlights
        
        First wave
        
        Building relevancy
- - - - Platform knowledge
        
        Data & Analytics
        
        Data
        
        Data processing
        
        Visualization
        
        Progress report
        
        Highlights
        
        Upper management
        
        3 more items...
        
        Trend analysis
        
        Querying
        
        [Tied to Goals]
        
        Data modeling
        
        Tracking
        
        Website
        
        Engagement
        
        [Google Analytics] UTM tracking
        
        Hot spots
        
        Content
        
        Engagement elements
        
        User paths
        
        Action / Conversions
        
        Email
        
        Marketing
        
        Advertising
        
        Tagging
        
        2 more items...
        
        Engagements
        
        Email marketing
        
        Hotspots
        
        Effective journey
        
        Database administration
        
        Maintenance
        
        Data integrity
        
        Redundancy
        
        Marketing platforms
        
        Ad platforms
        
        [Media Channel dependent]
        
        Email platform
        
        [LONG TAIL] Engagement
        
        CRM platform
        
        [LONG TAIL] NCTV user connection
        
        Website CMS
        
        Google Analytics
        
        Google Tag Manager
        
        Basic HTML Scripting
      - Training
    - - Load balancing
        
        Choke points
        
        Production
        
        Marketing collaterals/assets
        
        Video
        
        Thumbnails / Images
        
        Copies
        
        Operations
        
        Process management
        
        Automation
        
        Gsheet Query & Data Pulling
      - Redundancy planning
        
        Simplified process
        
        Media planning
        
        Budget priority
        
        [Ties to] Marketing goal
        
        [Dependency] Content strategy
        
        [TIes to] Distribution strategy
  - - - Creating NCTV 1st party data
        
        Getting subscriptions (email)
      - Developing deeper connections to users
        
        Needing to know 'progress' and patterns.
        
        User Logins and Preferences
      - Grow returning traffic
    - - In every space, language, medium
        
        Developing NCTV website by languages.
        
        Explore channels / formats
      - [SUPPORTING] Sustaining NCTV website
      - Guide users through the environment
        
        Package UX content flow
        
        Seasons
        
        Christmas
        
        Good Friday Weekend / Resurrection / Theme of the year
        
        Discouragement
        
        Anxiety
        
        Helplessness
        
        Healing
        
        Provision
        
        Marriage
        
        Package marketing loop into User Journey
        
        Packaged series
        
        Non believing believers
        
        New believers
        
        Believers
        
        Building a reference point
        
        Where they start.
        
        When they are challenged.
        
        When they are 'floating'.
  - - - Data management
        
        Querying
        
        Administration
        
        TOOL: Big Query +Subscription
      - Reporting
        
        Visualization
        
        TOOL: Looker
      - Tracking & Measurement
        
        Data Driven Marketing
        
        Marketing Mix Modeling
        
        Acquisitions
        
        Engagement
        
        Benchmarking
    - - User Database
        
        Email Database
        
        TOOL: Mail Chimp +Subscription
        
        Login data
        
        Subscription Types
        
        [Match Campaign Types]
        
        Healing Masterclass
        
        Glorious Grace
        
        Christmas 2025
        
        Knowing Jesus / Salvation prayer
        
        Contact NCTV / NCC