Global Reach: 20M+ visitors, participants from 100+ countries, strong GCC and MENA engagement.
Entertainment, culture, tourism, esports, cuisine, fashion, digital experiences.
Youth & Creators (18–35): Concerts, esports, influencer zones
Families & Tourists: Culture, food, leisure experiences
Entrepreneurs (25–45): Pop-ups, showcases, vendor spaces
Global Brands & Artists: Activations, partnerships, exposure
Govt & Planners: Tourism, soft power, Vision 2030 goals