Please enable JavaScript.
Coggle requires JavaScript to display documents.
Block 3: Building long term success - Coggle Diagram
Block 3: Building long term success
Reading1: Stephen Hawking–will AI kill or save humankind?
Reading 2: A Global Green New Deal for climate, energy, and development
Push down to lift up
The case for a Global Green New Deal:changing the game on climate,development, and energy
Seizing the opportunity for an energy transformation
Reading 3: Google effectively kills ‘20 percent time’, the perk that gave us Gmail
Once a pillar of innovation at Google, now verboten
Google is still experimenting, but in less democratic fashion
Reading 4: The politics of business and management
Understanding the political context
Analysing the political context
Managing the political context
Reading 13: Improving performance
The importance-performance matrix
Reading 5: When did Che Guevara become CEO?The roots of the new corporate activism
From custom abiders to bullies
Changing environment
Millennials don’t like puffery
Risks remain
Red and blue companies?
Reading 6: They’re the voice–how workers can be heard when unions are on the wane
How workers can best be heard
How do trade unions fit in with employee ‘voice’?
Why voice matters
Reading 9: To solve Britain’s productivity puzzle, try asking the workers
Employee involvement
Horizons shifting
Sustainability
Reading 10: Empower workers to bridge the CEO paygap by themselves
Talent show
Shareholder power?
Empowering workers
Reading 11: The importance of quality
Quality and business sustainability
Quality management
Cost of quality
Quality assurance and quality control
Quality systems
Reading 12: the seven key tools to controlling quality
Histogram
Control chart
Scatter diagram
Pareto chart
Checklist/tally
Checklist/tally
Cause and effect diagram
Stratification
Reading 15: Operational risk and resilience
Hazards
Impact
Likelihood
Managing risk
Reading 16: Relationship making
Defining relationship marketing
Benefits of relationship marketing
Customer loyalty
Customer value and customer satisfaction
Commitment, trust,customer orientation and communication
Service-dominant logic
Types of relationships
Business-to-business relationships
Transactional versus relational strategies
Reading 17: Internal marketing
The benefits of internal marketing
The role and impact of staff
Internal marketing communication
Critical service interactions
Unfair customers
Types of employees
Reading 18: Crisis management
What constitutes a crisis?
Externally generated crises
Internally generated crises
Managing crises and issues
Reading 19: Measuring success
Key marketing measures
Other measures of marketing success
Using multiple measures
Timeframes in evaluating marketing success
Reading 22: Identifying leadership
Leadership as person
Leadership as result
Leadership as position
Leadership as purpose
Leadership as process
Followership