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UNIT 3: Communicative competence,
models and media effects, (Lazarsfeld…
UNIT 3: Communicative competence,
models and media effects
communicative competence: Knowing when, how, and what to say appropriately.
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Linguistic: grammar, lexicon, syntax
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Media Effects: influence on society, politics, culture
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Moderate Effects
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Agenda Setting: ; 1st Level: What to think about 2nd Level: How to think about it;Framing: How issues are presented.
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