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Jaz Community Fitness - Coggle Diagram
Jaz Community Fitness
MARKETING
Highly targeted
Cost effective
Differentiation
Independant
Local
Personal
Competion
Low-cost volume operators
No-contract gyms
Aggressive marketing
National/ international
PureGym
Gym Group
Members
Public sector
Blue-light
60% female
Average age - 40
Local (live within 5 miles)
Target audience
35-46 y/o
Male
Within 10 mile radius
Traditional communication methods
Background/ Origins
COMMUNITY
social side of fitness
Representative
Accessable
Inclusive
Family
TOGETHERNESS
Passion (enjoyment)
New directions
Home
Local
Personal
Affordable
The Business
Competitive rates
Promotional rates
Discounted rates
Full access
No hidden fees
EXPANSION
Complimentary services
Online classes (as a response to Covid-19)
ONLINE/ SOCIAL MEDIA PRESENCE
Brand
*currently disjointed
between platforms
LOCAL
Inclusive