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What's in a slogan, 19 ADVERTISING TERMS, CATHY SLOGAN, TYPOPGRAPHY, 3…
What's in a slogan
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Failure to come up with a good effective slogan can mean that the brand has lost its way, in these cases changing strategy is more effective than persisting with similar slogans
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The company's slogan has changed over time, the various changes in the pronoun reflect the evolution of consumer trends
19 ADVERTISING TERMS
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PRINT ADVERTISING
It refers to advertisements in newspapers ,flyers,magazines
OUTDOOR ADVERTISING
Are places outside in busy public areas, along highways, at the bus stops and train stations
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CATHY SLOGAN
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It should be easy to remember, even using alliterations to make it catchy.
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