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building long term success - TMA03 - Coggle Diagram
building long term success - TMA03
marketing
internal
brand goals and visions
communication
internal corporate communication
staff relationships
unfair customers
Seiders (2008)
types of employees
relationship
B2B and B2C relationships
dynamic relationship framework
loyalty ladder
life cycle
S-D logic
relationships and value
transactional vs rational
loyalty and satisfaction
crisis management
internally generated
employee saboteurs
consumer saboteurs
externally generated
social media - fake news
scandals
management
Griffin (2008)
probability and preconditions
risk management
hazards
human
supply chain
technology
impacts
matix
likelihood
management
reduce impact, likelihood and recover
quality
costs of quality
appraisal
internal / external
prevention
QA / QC
systems
ISO9000
EFQM
maths tools
scatter graph
pareto graph
histogram
leadership
management
leadership
authority
dynamics
workplace