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Best Tracking Tools for PPC (Free vs Paid) - Coggle Diagram
Best Tracking Tools for PPC (Free vs Paid)
Foundation: Why Tracking Matters in PPC
Attribution Accuracy = Better ROI
A/B Test Creatives and Landing Pages
Know Which Keywords/Ads Drive Profit
Network Compliance (especially for affiliate/PPC)
Prevent Click Fraud
Optimize by Device, Geo, Hour
Attribution Accuracy = Better ROI
Free Tracking Options
Google Tag Manager (GTM)
Facebook Events Manager (Meta Pixel)
Google Analytics 4 (GA4) + UTM Parameters
Bit.ly or Short.io (Free Link Tracking)
Paid Tracking Tools (Advanced & Scalable)
Binom
Ringba (For Pay Per Call)
Voluum
CallRail
RedTrack
Recommended Stack by Stage
Beginner
Bit.ly / Short.io
Google Tag Manager
GA4 + UTM + Meta Pixel
Intermediate
CallRail or RedTrack
GA4 + GTM
Manual optimization spreadsheets
Pro Markete
Voluum or Binom (self-hosted)
Ringba (for pay per call)
RedTrack + Meta Pixel + Server-Side Events
Next Part
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