Social Media Content This is probably the most dominant format currently, especially for fitness influencers, coaches, and brands.
Platforms: Instagram, TikTok, YouTube Shorts, Twitter/X, Facebook.Format Types: Short-form videos (e.g., 15-60 seconds): Workout clips, tips, transformations, motivational edits.
Photo carousels: Before/after photos, exercise demonstrations. Reels/TikToks: Often trend-driven, humorous, or educational.Stories & Lives: Behind-the-scenes, Q&A, product promotion, live workouts.Tone: Relatable, motivational, aesthetic, or sometimes clickbait-y. 2. YouTube & Long-Form Video Still very popular for in-depth content and serious lifting communities.
Common Content: Full workout routines and "Day in the Life" vlogs.Technique tutorials (e.g., squat form, deadlift cues).Product reviews (supplements, gym gear).Docu-style transformations and prep series (especially in bodybuilding).
Style: More polished or narrative-driven than TikTok; includes voiceovers, music, editing effects.
Podcasts & Interviews Geared more toward knowledge sharing and storytelling. Guests: Athletes, coaches, researchers, supplement company founders.
Topics: Training philosophy, nutrition, mental health, drug use in lifting (e.g., natty vs. enhanced), industry drama. Formats: Audio-only (Spotify/Apple), video (YouTube/Spotify video).Examples: Iron Culture, Mind Pump, More Plates More Dates (hybrid).
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