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SNAPCHAT - Coggle Diagram
SNAPCHAT
BUSINESS AND MARKETING
discover ((brand and publisher content)
snap ads
influencer marketing
analytics for creators
ar shopping and virtual try ons
PRIVACY AND SAFETY
custom story privacy
disappearing messages
ghost mode (hide from snap map)
screenshot notification
report/block features
KEY FEATURES
stories (24 hour content)
sans (photos/videos that disappear)
snap map (location sharing)
chat (with disappearing messages)
memories (saved snaps)
WHAT IS SNAPCHAT
launched in 2011
multimedia messaging app
created by snap inc
focus on temporay content
USER INTERACTION
friends emojis (based on interaction level)
score (base on activity)
streaks (consecutive days of snaps)
reactions and emojis
UNIQUE TOOLS
filters and bitmoji
lenses (augmented reality filters)
cameos (face swap videos)
spotlight (short, viral videos)
INTEGRATION AND TECH
ar technology
bitmoji integration
cross platforms sharing
spectacles (snapchat smart glasses)