CTM application can include, for example, region or location or origin, materials of construction, method or mode of manufacture or provision, quality assurance, accuracy of the goods or services or any definable characteristic of the goods or services. It can also certify manufacture or provision of services by members of a union or other organization to certain standards. A Gl, on the other hand, is only an indication (or certification) of the geographic origin of goods (not services, CTMs cover services) and quality or characteristics of the goods that are directly attributable to the geographic origin.