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Luxury as a Visual Code - Coggle Diagram
Luxury as a Visual Code
Spatial Design of the Mall
Large open spaces
Polished surfaces and lighting
Wide hallways and high ceilings
Layout reflects status hierarchy
Storefront Aesthetics
Elegant brands use minimalism
Neutral or bland color palettes
Limited products on display (Luxury)
Clean glass and soft lighting
Sanborns and similar stores: colorful, dense, informal
Selling Strategies
Luxury: indirect selling (Atmosphere and Image)
Popular brands: direct marketing (Bright signs and discount signs)
All aim to create desire
Consumer Perception and Assumptions
Less is more (higher value)
Crowded is cheaper
Presentation defies expectations
Visual Codes in Action
Lighting
Color Schemes
Material Use