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K. Marketing and Society (A level only) - Coggle Diagram
K. Marketing and Society (A level only)
Sustainable Marketing
- Socially and environmentally responsible marketing that meets the present needs, while also preserving the ability of future generations to meet their needs.
Sustainable Marketing Principle
Consumer Oriented
Societal Marketing
Customer value Marketing
Social Criticisms: Impact on Consumers
1.
High prices
- High price due to high cost of distribution, promotion and excessive mark-ups .
Deceptive practices
- Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do.
High-pressure selling
- Salespeople are sometimes accused of high-pressure selling that persuades people to buy goods they had no intention of buying.
Shoddy, harmful or unsafe products
- Poor product quality or function. Products that are not made well do not perform well. Product safety concerns
social Criticisms: Impact on Society
1. False wants and too much materialism
Cultural pollution
- Critics charge the marketing system with creating cultural pollution. The country is losing its culture.
Social Criticisms: Impact on other business
Critics also charge that a company’s marketing practices can
harm other companies and reduce competition
Unfair competitive marketing practices
with the intention of hurting or destroying other firms.
Consumerism
- An organised movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
Environmentalism
- An organised movement of concerned citizens, businesses and government agencies to protect and improve people’s current and future living environment.
Benfits Vs Satisfaction
Marketers should focus on
Desireable products
- Products that give both high immediate satisfaction and high long-run benefits.
Ethics
- a set of moral principles that guide a company's promotional activities.
Marketing ethics involves promoting products in ways that are honest, fair, and respectful to consumers and society.
Non-Proft Orginisations
Their primary goal is to fulfill a social, cultural, educational, or environmental mission (
not to generate profit
)
They rely on
donations, grants, fundraising, and volunteers
rather than product sales or services for income.