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Better Ad & Content Ideas, Problem-Solution - Coggle Diagram

- - - - Go to coffee shops and ask/film people trying. Lead with reactions
      - Ask people how they have their coffee, find the most insane
        
        How you have your coffee says a lot about you, so we went to find out what coffee says about LA
  - - - ranking US state by how bad their coffee addition is
      - Which US state has the most die-hard coffee drinkers
    - - What's your coffee spirit animal
      - What's your productivity spirit animal
      - What's
  - - - Use the product
      - Make recipes with product
  - - - Morning
      - evening
      - daily
      - Office
      - Workout
  - - - Better Coffee vs Mushroom Coffees
      - Better Coffee vs Energy Drinks
    - - Convenience of taking Better Coffee over...
        
        Just collagen
        
        Just MCT
        
        Just Coffee
        
        Just Caffeine
  - - - Business
      - Warehouses
      - Production
    - - Meetings
      - Filming
      - Editing
      - Humourous stuff?
  - - - Coffee Misconcetions
      - Mushroom Benefits
      - "Nature's Zempic"
      - Cortisol as a problem
    - - Coffee
      - Caffeine
      - MCT
      - Coffee Fruit Extract
      - Acacia Fiber
      - Cocoa Bean Extract
      - Fasting
    - - (think Huberman but more casual)
      - What "Better You" would be
    - - Think "things I can do without killing myself or spending tons of money
      - Like the "80/20 of health"
- - - - Lifestyle
      - UGC-style
        
        Fake Screenshots
    - - UGC-style
      - Platform-native
    - - Split