Stuart Hall, The Whites of Their Eyes
'Institutions like the media are particularly central to the matter since they are, by definition, part of the dominant means of ideological production. What they 'produce' is, precisely, representations of the social world, images, descriptions, explanations and frames for understanding how the world is and why it works as it is said and shown to work. And, amongst other ideological labour, the media construct for us a definition of what race is, what meaning the imagery of race carries, and what the 'problem' of race is understood to be!' (35)