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HUMANIZING AI: A COMPARATIVE ANALYSIS OF AI COMPANIONSHIP IN THE FILM…

- - - - films
      - tv shows
      - news program
      - documentary
- - - - Affective
      - Cognitive
      - Personal Integrative
      - Social Integrative
      - Tension-Release
    - - Gratification Sought
      - Gratification Obtained
  - - - Institutional Process Analysis
      - Message System Analysis
        
        Analyzing film techniques and narrative
      - Cultivation Analysis
        
        Exploring how different levels of exposure to AI films relate to audience interpretations
  - - - Dominant
      - Neglected
      - Oppositional
  - - - Contextualist: discusses the context in which the film was made/ the time and place that incluenced it
      - Realist: discusses how cinematic techniques tells the viewers what the directors intended reality is
      - Formalist: discusses character/plot development and techniques used to affect viewers
- - - - Scene-by-scene coding
        
        Guided by
        
        Film Theory
        
        Analyzing film techniques
        
        Narrative strategies
        
        Uses & Gratifications
    - - Guided by
        
        Cultivation Theory
        
        Influence of prior viewing
        
        "Her"-Only Group (Low Exposure)
        
        AI-Heavy Group (High Exposure)
        
        Reception Theory
        
        Interpretations of AI companionship
        
        Dominant
        
        Neglected
        
        Oppositional
  - - - Purposive Sampling
        
        10-15 Reviews
        
        "Her"-Only Group (Low Exposure)
        
        AI-Heavy Group (High Exposure)