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International Marketing - Coggle Diagram
International Marketing
Standardization
Good points
Saves money
Same brand everywhere
Easy to control
Quick to use
Bad points
May not fit local culture
Customers may not like it
Not flexible
May have legal problems
Adaptation
Good points
Fits local needs
Customers are happier
Strong in local markets
Follows local rules
Bad points
Costs more money
Hard to manage
Brand looks different
Takes more time