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International Marketing Strategies - Coggle Diagram

- - - - Cost Efficiency
      - Economies of scale
      - Lower production/marketing costs
      - Brand Consistency
      - Uniform brand image worldwide
      - Easier global brand management
      - Faster Implementation
      - Quicker launch in new markets
      - Less complex marketing strategy
  - - - Cultural Insensitivity
      - May not align with local values or customs
      - Market Relevance
      - Risk of product/communication mismatch
      - Regulatory Issues
      - Legal or packaging differences
- - - - Local Relevance
      - Tailored to local culture and preferences
      - Competitive Advantage
      - Better customer connection
      - Increased brand loyalty
      - Regulatory Compliance
      - Meets local laws and regulations
  - - - Higher Costs
      - Increased R&D, production, and promotion costs
      - Brand Inconsistency
      - Risk of diluted global brand image
      - Slower Expansion
      - Time-consuming strategy development per market