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Research Methods, Generalizablity, More generalizable, Less generalizable …
Research Methods
QUANTITATIVE
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TERMINOLOGY
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Construct: any theoritically defined variable that cannot be observed (ex. love, aggression, memory, violence). It needs to be operationalized.
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TYPES OF RESEARCH
Experimental Studies
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Allows for cause-and-effect inferences, as confounding variables are strictly contolled.
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EXPERIMENTAL DESIGN
Independent Measures Design: random allocation of participants into groups and a comparison between these groups.
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The larger the sample, the higher chance that the groups are equivalent.
Matched Pairs Design: similar to independent measures design, but here researchers use matching to form the groups. Expected confouding variable is tested prior to the experiment, and participants are paired together. Each pair is split to a random group.
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Matching variable: the variable that is controlled (for example, memory abilities, language proficiency)
Repeated Measure Design: used when the goal is to compare conditions rather than groups of participants. The same group is exposed to two (or more) conditions, and the conditions are compared.
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Comparison is more reliable, as it overcomes the influence of participant variablilty.
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BIAS
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Maturation: during the experiment participants go therough natural developmental changes, such as fatigue or growth. Counter - control group.
Selection: if groups are not equalivent at the start of the experiment. Occurs in independent measures and matched pair design if allocation was not completly random.
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Instrumentation: instrument measureing the DV changes slightly between measurments. Counter - standardized measurment conditions.
Regression to the mean: the initial score on the DV is extreme, and it is expected that it will naturally go down with measurements. Counter - control group.
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Demand characteristics: participants understand the purpose of the experiment and change their behaviour subconsciously to what they think is expected. Counter - deception.
Experimenter bias: researcher unintentionally affects the results. Counter - double-blind design where information that could introduce bias is withheld from both participants and people conducting the experiment.
Quasi-Experiment: allocation into groups is not done randombly, but based on pre-existing inter-group difference.
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Pre-existing differences could be age, gender, cultural background.
Natural experiment: conducted in participants' natural environment and researcher has no control over the IV. Used when it is unethical to manipulate the IV. High - ecological validity. Low - internal validity.
Field experiment: conducted in a real-life setting. IV is controlled, but many external variables cannot be controlled. High - ecological validity. Low - internal validity.
Correlational Studies
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Cause-and-effect inferences cannot be made, as it is not certain what influenced the results.
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CORRELATION
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Negative correlation: as one variable increases, the other decreases.
Positive correlation: as one variable increases, the other increases too.
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Strong or weak correlation: the more steeper line, the stronger the correlation
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LIMITATIONS
Spurious correlations: when calculating multiple correlations between multiple variables, there is a possibility that some of the statistically significant corrations would be the result of random chance.
The third variable problem: a possibility of another variable that correlates with both X and Y and explains the correlation between them.
Curvilinear relationships: when variables are linked non-linearly. As one variable increases, the other one increases too but only to a certain point and then it decreases. The problem comes when optaining correlation coefficient, that would be small or medium.
GENERALIZABILITY
Directly linked with sampling and depends on representativeness of the sample. (similar to population validity in experiemnts)
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SAMPLING
Target population: the group of people to which the findings of the study are expected to be generalized
Sampling Techniques
Random Sampling: every member of the target population has an equal chance of becoming part of the sample.
If sample is sufficient in size, the results are easily generalizable.
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Stratified Sampling: essential characteristics the sample has to reflects are decided first, and then their distribution is studied in the target population. Participants are then recruited in a way that the proportions of the characteristics is the same in the sample and the target population.
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A sample needs to be representative of the target population, so it needs to reflect all its essential characteristics.
QUALITATIVE
CHARACTERISTICS
Focus: Human experiences, interpretations, meanings
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Data: texts (interview transcripts, observational notes)
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SAMPLING
Quota Sampling: pre-defined number of participants and their characteristics, and participants are recuited until the quotas are met.
Purposive Sampling: main characteristics of participants are pre-defined and participants meeting those characteristics are recruited.
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Snowball Sampling: a small number of participants are invited and asked to invite other people they know who are also of interest for the purposes of the research.
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CREDIBILITY
TRIANGULATION
Method triangulation: use of different methods. If the same reults are obtained using vaiorus methods, credbility increases.
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ESTABLISHING RAPPORT
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Good rapport ensures that participants are honest and alter their behaviour in the presence of the researcher as little as possible.
Iterative questioning: spotting ambigous answers and returning to them with rephreased questions to help gain a deeper insight into a sensitive phenomenon.
Credibility checks: checking accuracy of data by asking participants to read the transcripts and confirm their accuracy.
REFLIXIVITY
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Researchers should reflect on the possibility that their own biases might have interfered with the observations or interpretations.
Thick description: explaining not just the observed behaviour, but also the context.
BIAS
RESEARCHER BIAS
Confirmation bias: researcher has a belief and uses the research in an unintentional attempt to confirm that belief. Solution - reflexivity
Leading question bias: responders in an interview are inclined to answer in a certain way because the wording of the question encurages them to do so.
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Biased reporting: when some findings of the study are not equally represented in the research report.
PARTICIPANT BIAS
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Social desirability bias: participants' tendency to respond or behave in a way that they think will make them liked or accepted, especially in researching sensitive topics.
Questions should be phrased in a non-judgmental way, or questions asked about a third person.
Dominant respondent bias: in group interview, when one of the participants influences the bahviour and responses of the others.
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Sensitivity bias: tendency of participants to answer regular questions honsetly, but distort their responses to questions on sensitive topics.
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TYPES OF RESEARCH
OBSERVATION
REASON TO
CHOOSE
Focus: studying how people interact, iinterpret each other's behaviour and act upon those interpretations in a natural setting.
Researcher believes that meaningful knowledge in the research area cannot be generated without observation.
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Naturalistic VS Laboratory: naturalistic observation is carried out in naturally occuring setting, and is often the only choice (ex. when it is unethical to arrange settings for the bheaviour of interest to occur).
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CASE STUDY
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SEPERATE
RESEARCH METHOD
The individual or group studied is unique in some way, and the purpose is to gain a deep understanding of the individual or the group.
Less focus on generalizability; findings do get generalized, but as a by-product,
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The case is studied throughly, using a combination of different methods, and often longitudinally.
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LIMITATIONS
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Participant bias due to longitudinal nature of the study
(aquisence, social desirability)
Generalization, from case to other setting or wider population.
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INTRVIEW
CONTENT
ANALYSIS
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Data: audio or video recording which is then converted to an interview transcript. Sometimes includes interview notes on observations about the participant and the interview context.
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- Reading the raw material several times.
- Lol-level themes are grouped into a smaller number of high-level themes.
- A summary table of themes is prepared.
- Conclusions are formulated based on the summary table.
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Semi-structured: order or set of questions is not specifyied, but there are certain questions that must be asked.
Unstructured: participant-driven, subsequent questions are based on the participant's answer.
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Focsu group: semi-structured group interview that is conducted with 6-10 people. Participants are encouraged to interact with each other.
Strengths - quick way to get information from several participants, more natural and comfortable setting, multiple perspectives are discussed.
Limitations - dominant participants, dificullity with preserving anonymity and confidentiality, demanding in terms of sampling and transcripting.
Credibility
Linked to bias, as the study does not reflect reality if there was some bias in it.
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ETHICAL CONSIDERATIONS
REPORTING THE
RESULTS
Publication credit: authorship on a publication should reflect the relative contributions of all authors.
Sharing research data for verification: data should not be withhold used to derive conclusions presented in the publication.
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CONDUCTING THE
STUDY
Informed consent: participation must be voluntary, and participants must fully understand the nature of their involvment (aim, tasks and how will the data be used).
Protection from harm: at all times during the study participants must be protected from physical and mental harm, including possible long-term consequences.
Withdrawal from participation: it must be clear to participants that they are free to withdraw from the study at any point.
Decpetion: if deception is used to hide the true aim of the study to prevent participant bias, it must be then kept to the necessary minimum and debrifed.
Debriefing: after the study, participants must be fully informed about its nature, its true aim and how data will be used and stored. In some cases, to prevent long-term negative effects, psychological help must be offered.
Anonymity: no one can trace the results back to a participant's identity because no personal details have been provided.
Confidentiality: there is someone who can conntect the results of the study to the identity of a particular participants, but terms of the agreement prevent this person from sharing the data with anyone.
Generalizablity
Especially relevant in quantitative research, as it aims to discover universal laws of behaviour.
The extent to which results of the study can be applied beyond the sample and settings used in the study itself.
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Sample-to-population: identifying target population, and selecting represetantive sample. Difficult in qualitative research, as sampling is not random.
Theorethical: generalization from particular observations to a broader theory.
In quantitative - construct validity.
In qualitative - rigorous analysis and interpretation.
Case-to-case: generalization to a different group of people or different setting or context.
In qualitative: transferability, common
In quantitative: similar to ecological validity
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