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Katsuya - Coggle Diagram
Katsuya
Referensi
Katsu
Ayam
Jepang
Hiragana
Bento
Fine dining
Wave
Kanji
Street food stall (Yatai)
Profile
Katsuya
What
F&B
Katsu, Teriyaki, Sushi, Ichiban, Karage
Restoran Makanan Jepang
Who
Bpk. Rudy
When
2012
Where
Pontianak, Kalimantan Barat
Jl. Purnama 1 Komp. Ruko, Gang Purnama Sempurna No.1. Katsuya
Why
Tujuan brand yang baru
Perluasan menu ke western, local, eastern, dll.
Produk
Jenis
F&B
Makanan
Japanese
Katsu, Teriyaki, Sushi, Ichiban, Karage, Sukiyaki, Ramen, Oden, Okonomiyaki
Western
Spaghetti, Burger, Carbonara, Pizza
Local
Ayam Geprek, nasi goreng,
Bakery
Japanese cheesecake, roti isian, kue ulang tahun
Korean
Bibimbap, tteokboki
USP
Tambahan varian olahan Katsu yang bervariasi
Katsu mix western (carbonara, bolognese, bbq)
Katsu mix local (Katsu Geprek, Katsu Sambal Matah)
Segmentasi
Geographic
Region
Kalimantan Barat
Climate
Tropis
Country Size
675.468
Demographic
Gender
Pria & Wanita
Usia
20 - 25 tahun
Pendidikan
SMA - S1/D3
Pekerjaan
Mahasiswa, pekerja kantoran, PNS
SES
C-B (Lower to Middle)
Psychographic
Gaya Hidup
Simple
Gemar berkuliner
Praktis
Personality
Fun
Easy-going
Practical
Keyword
Authentic
Inovatife
Friendly
Brand Identity
Brand Value
Food & Beverage
Brand Personality
Sincerity
Friendly
Honest
Original