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Bought It? Say It!” — A User-Generated Task Module to Boost Engagement on…
Bought It? Say It!” — A User-Generated Task Module to Boost Engagement on Shopee
Target Audience
Young users aged 18–24
Active online shoppers open to interaction
Students and researchers in media/marketing
Small online brands exploring UGC strategies
Digital marketing teams seeking new engagement tools
Main Features
📥 Post-checkout task pop-up to invite participation
🗂️ Task Wall showing weekly themed UGC missions
📸 Multiple submission types: photos / videos / creative reviews
🏅 Rewards: Shopee Coins, discount vouchers, digital badges
📊 Personal task dashboard for tracking progress and redemptions
🧠 AI-powered product recommendations based on UGC participation
🧑🎤 Featured user content shown on product pages or homepage
Problems It Solves
❌ Passive interaction and lack of continuous engagement
❌ Over-dependence on price promotions and KOLs
❌ Lack of motivation for users to create original content
❌ Weak emotional and social connection with platforms
❌ Low Gen Z user retention and brand loyalty
Visual/Functional Inspiration
Shopee's current Shopee Coins system
Instagram’s “Add Yours” Story chain
TikTok’s trend-based challenge content
LINE stamp card–style task tracking
Gamified progress bars & level-up elements
Submission layouts inspired by Canva / Pinterest content walls
Tools or Platforms You Might Use
Shopee web/app interface references
Figma / Canva for prototyping UIs
Google Forms / Sheets for mock task submissions
Lucide / Remix Icon sets for clean UI iconography