Please enable JavaScript.
Coggle requires JavaScript to display documents.
Guided Concept Map #12 - Coggle Diagram
Guided Concept Map #12
Beauty Norms
Historically, beauty and health were viewed as separate domains
In contemporary societies beauty becomes medicalized with cosmetic surgery, dermatology, and even spa culture are framed as health-enhancing
Health becomes aestheticized with well-being and “feeling good” often include feeling attractive, slim, or youthful
Research has linked internalization of U.S. sociocultural standards of beauty to acculturation to dominant U.S. culture. Studies have shown that greater acculturation to U.S. culture has been linked with preference for thin body types among Mexican Americans
-
Self-Worth
Appearance-related concerns are no longer seen as just aesthetic preferences and they become framed as health issues, often linked to well-being, confidence, or emotional health.
Medical treatments (e.g., plastic surgery, dermatological interventions, hormone therapies) are used to "fix" beauty
U.S. media convey the message that slender women are attractive and overweight women are unattractive Beyond attractiveness, a slender female is perceived as more popular, confident, happy, respected and successful in the U.S.
For both types of body dissatisfaction, internaliza-tion of U.S. standards of female beauty mediated the relationship between U.S. orientation and each type of body dissatisfaction
There is no significant relationships between orientation toward Mexican culture and internalization of the U.S. standard of female beauty or between orientation toward Mexican culture and either of the measures of body dissatisfaction.
U.S. and Mexican culture have different standards regarding the ideal female body and different markers for assessing women’s value
Body dissatisfaction has been identified as an antecedent to disordered eating behaviors and linked to negative mental and behavioral outcomes such as poor self-esteem, anxiety, depression, and substance abuse
Marketing stratagies, especially those promoting skin whitening, often contributes to disempowerment, self doubt, and dissatisfaction
Gender
female beauty standards rooted in whiteness influence women’s self-perceptions, behaviors, and consumer engagement in three postcolonial societies: India, Egypt, and Ghana
Aging, skin tone, breast size, and body shape are all targeted toward female
Women are often pressured into consuming whitening products due to societal norms, media influence, and familial expectations
Skin fairness is seen as a form of social capital, influencing marriage prospects and professional opportunities