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Launching a Candle Business - Coggle Diagram
Launching a Candle Business
Marketing & Promotion
Build Your Online Presence
Content Marketing
Local Exposure
Licensing & Legal Setup
Business Structure
Register your Business (LLC is recommended for Liability Protection)
Get and EIN number form the IRS
Licensing
Apply for a Sales Tax permit (Florida Department of Revenue)
Get Product Liability Insurance (highly recommended)
Ensure labels comply with ASTM F2058 candle warning label standards
Branding & Ideal Customer Targeting
Define Your Brand Story
Tell your “why”—e.g., a peaceful lifestyle, Christian values, small-batch quality.
Choose a business name (like River of Life Candle Company), logo, and brand colors.
Identify Your Ideal Customer
Primary Target: Women aged 25–55, faith-based lifestyle, home decor lovers, gift buyers.
Secondary: Wellness seekers, Etsy/online shoppers, people buying for self-care or spiritual ambiance.
Use buyer personas to guide your product naming, marketing, and messaging.
Sales Channels
Online
Website with shopping cart (integrate Stripe or PayPal).
Etsy shop for visibility.
Social commerce (Instagram shop, Facebook shop).
In-Person
Craft fairs, pop-up events, farmers markets.
Wholesale to gift shops, spas, or local businesses.
Subscriptions & Gifts
Offer seasonal candle subscriptions.
Create gift sets and bundles for holidays and events (Mother’s Day, Christmas, housewarming).
Shipping & Fullfillment
Packaging for Safety
Use biodegradable packing peanuts, sturdy boxes, bubble wrap, and fragile stickers.
Include thank you cards and care instructions.
Shipping Tools
Use platforms like Pirate Ship or Shippo to print discounted labels.
Get a thermal printer (like Munbyn) for efficiency.
Offer flat-rate shipping or free shipping over a certain amount.
Product Development
Define your Candle Line
Decide on types of candles: container, pillar, wax melts and seasonal candles
Choose your Wax blend
Develop signature scents that reflect your brand
Scent Testing & Burn Testing
Perform burn tests for wick size, scent throw (hot/cold), and burn time
Keep a batch record for each formula
Packaging & Labeling
Create professional Labels
Create Sustainable or Rustic packaging like kraft boxes, twine, or tags for your brand