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Week 14 - Coggle Diagram
Week 14
Beauty Norms
Cutural and societal standards that define what is considred physically attractive or desirable, often influenced by race, class, and colonial history
Whiteness as Beauty
Whiteness is idealized as a beauty standard toed to colonial legacies, where lighter skin is associated with virtue, higher social status, and desirability
EX: In India, Ghana and Egyptfair skin is linked to marriageability and career opportunities
Medicalized Beauty
Appearance-related issues are framed as medical concerns treatable with interventions like dermatology or surgery
EX: Whitening products are promoted as health-enhancing tools, reinforcing that darker skin needs “treatment”
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Self-Worth
An individual’s perception of their own value, often shaped by social approval, appearance, and culturlal standards
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Cultural internalization
When societal messages are adopted as personal beliefs, often unconsciously
EX: Participants claimed they didn’t discriminate by skin color, but their behaviors showed they still preferred fairness
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Gender
Socially constructed roles and expectations associated with being male or female, influencing beauty ideals and consumer behaviors
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Commodification of Women
Treating women as objects for conumption, judged and valued based on appearance
EX: Interviewees noted women are treated like goods, examined for quality like merchandise
Ethical Perfectionism
A framework urging moral marketing that supports self-acutalization rather than exploiting insecruities
EX: Dove’s Real Beuaty campaign fosters ethical engagement, unlike fairness product ads that promote unattainable ideals