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Slogan-Making Made Simple - Coggle Diagram
Slogan-Making Made Simple
3 KEY STEPS for a SUCCESSFUL SLOGAN:
Deliver a benefit – Clearly explain what makes the product helpful or different. Focus on what gives real value, and avoid showing any disadvantage (disadvantage = svantaggio) or weakness.
Stick in the mind – Use strong, simple, and emotional words.
Grab attention – A good slogan should catch the audience’s interest right away (to catch). Using something clever or with a double meaning helps it stay memorable over time.
Slogans
Big
Time
Characteristics of a GOOD SLOGAN:
Short and simple
Easy to remember
Unique – Different from other brands
Shows the benefit – What’s good about the product/service
Connects with emotions – Makes people feel something
Double meaning
The brand
Value
Message
Melt
What NOT to do:
Don’t make it too long or confusing
Don’t copy other slogans
Don’t use boring or weak words
Examples of GOOD slogans:
Nike: Just Do It
Sleepy’s: The Mattress Professionals
Apple: Think Different
M&M’s: Melts in your mouth, not in your hands
Extra Tips:
Use strong verbs and positive tone
Usa verbi forti e un tono positivo
Say what makes your brand special
Fai capire cosa rende speciale il tuo marchio
Try to connect the slogan to the brand idea
Cerca di collegare lo slogan all’idea del brand
What to AVOID
Don’t use weak, boring, or silly words
Avoid long or confusing phrases
Don’t say things that are meaningless
Don’t mention any disadvantage or weakness
Don’t make your product seem useless, worse, or like it’s the worst