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企業競爭優勢 Competitive Advantages of Enterprises - Coggle Diagram
企業競爭優勢
Competitive Advantages of Enterprises
1) 策略契合
Strategic Fit
a) PESTEL
b) 企業競爭
五力分析 (Five Forces Analysis)
Ability, Motivation, Circumstance (AMC)
Industry Performance > how the effective operation work?
c) Business Management
Set vision and mission, target goal and make value as company fundamental and work ethics
Monitor Corporate Growth
Managerial Analysis with BMC
Structure Organization and Coordinated Leadership
2) 競爭優勢
Competitive Advantage
a) Reach above average / median return
b) 同業 SIMILAR
substitute products, target audience, value propositions
c) 表現
unit sales, revenue, profit, market value, brand value, etc.
3) 競爭優勢來源
Source of Competitive Advantage
a) 企業特有資源
Firm Specific Resources
無形資源
Intangible Resources
人力資本
Human Capital
結構資本
Structural Capital
關係資本 Relational Capital
有形資源
Tangible Resources
財務資產 Financial Assets
實體資產 Physical Assets
c) 競爭成果
Competitive Outcomes
高勣效 Better Performance
Higher sales, revenue, market share
Better product value and brand reputation
創造比替代品更高的價值 Value creation vs substitutes
b) 能力 Capabalities
價值鏈的獨特活動
Distinctive Activities in value chain
核心能力 Core Competence
組織常規 Organizational Routines
4) 競爭優勢的可持續性
*Sustainability of Competitive Advantage
Adaptability to market change and continuous innovation
Barriers to imitation
The product should be
VALUABLE
and
RARE