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analysis for the Alton towers design situation - Coggle Diagram
analysis for the Alton towers design situation
client
alton towers
theme park
uk
corporate client
rich
target audience
kids
completely carm and nice, not much thrill or speed but very imaginative
adults and teens
moodier and darker vibes maybe more thrill
all ages
kid friendly for the most part but with hints of adult and teen fun
logo specifics
themes
genre themes
river wild has a very western theme so thinks like cowboys and ranches could be used, can feature things such as tumbleweeds, long stretches of desert and the classic cowboy whistle as a call out for a big ramp up in speed
scorpion is ancient aztec themed so it could feature large displays such as temples and shrines to aztec gods, since it's a thrill ride it could have a call out before it gets more intense such as "the gods have deemed you worthy tributes" before a large drop or massive ramp up in speed
giant earth is a kids playground but all the playground equipment is bug themed etc, a round about could be a armadillo, swings could have worms as chains and birds as the seats as the seats fly. A cover from the sun or "canopy" could be a large eagle stretching out its wing to give you cover and though the eagle doesn't fit the theme, it's there to teach kids as the food chain as it's positioned near the swings and has a worm that looks exactly like the swings chains in it's mouth
ride theme
water ride
river wild
thrill ride
scorpion
kids ride
giant earth
colour themes
merch
toys
each ride would have creatures that would be featured from the theme of each ride
food
food could be ride specific as the river wild would consist more of drinks or oddly named sweets
collectibles