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GDT316 - Coggle Diagram
GDT316
SWOT ANALYSIS
Strengh
Have a 14 brances in Malaysia
Providing various packages & services
Low prices
best service guarantee
Weakness
Lack of Information
The service package list not interesting
No website
Opportunity
Need to add more brand identity
Improve marketing customer service
value the customer that using our service
Threat
many other salons offer similar packages
competing with nearby salons
Many Salon Shops have Startede Voucher to attract customers
3D
TARGET AUDIENCE
Psycholographics
Modern Salon shop
Luxury vibes
Who wants to look fresh
Demographics
All Ages
who want healthy hair
Certified for Muslims women
IDENTIFY PROBLEMS
ADS
The ads dont describe the brand identity
unattractive design for ads poster
do not have official clothes for staff
UNIQUE SELLING PROPOSITION (USP)
Having a own HairCare
Low price
interesting promotion