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THE FIVE FORCES OF COMPETITION MODEL, threat of new entrants - Coggle…
THE FIVE FORCES
OF COMPETITION MODEL
threat of new entrants
Moderate to High
Fashion and accessories
markets
are easy to enter
brand recognition and customer loyalty
E-commerce platforms
Bargaining Power
of Suppliers
Moderate
third-party suppliers
leverage to negotiate
Bargaining Power of Buyers
many choices from local
and international brands
Easy access to price
Fashion trends shift quickly
Threat of Substitute Products
countless substitutes
Functional substitutes
Rivalry Among
Competing Firms
highly competitive
and saturated
Brands compete on design,
quality, price, marketing,
and brand story.
E-commerce and social media
marketing intensify the competition