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E-commerce Scam on Shopee Vietnam - Coggle Diagram
E-commerce Scam on Shopee Vietnam
Effect
Customer
Emotional stress and reduced platform trust ( Statista, 2024a)
Direct financial losses from scams ( (Rest of World, 2024)
Shopee and firms
Damage to brand image( (Rest of World, 2024)
Higher cost of complaint resolution and fraud control (ScienceDirect, 2021)
Cause
Internal
Lack of scam alerts during payment( ScienceDirect, 2021)
Weak seller verification system( ResearchGate, 2017)
User Behavior
Low digital literacy among Gen Z and rural users( (Statista, 2024a)
Strong price sensitivity encourages risky shopping behavior( Statista, 2024a)
Environment
Rapid growth of e-commerce leads to uneven platform maturity( Statista, 2024a)
Process
Inadequate dispute resolution system on Shopee (ScienceDirect, 2021)
Delayed detection of fraudulent accounts or listings( ResearchGate, 2017)
External
ShopeePayLater (BNPL) abuse via third-party platforms( (Rest of World, 2024)
Brand impersonation and fake product listings( (Similarweb, 2025)
Scammers impersonate Shopee support via Facebook or Zalo( (Rest of World, 2024)
Unmature Regulation
Lack of specific and enforceable digital commerce laws( ScienceDirect, 2021)
Delayed reaction from regulatory bodies in Southeast Asia( Rest of World, 2024)
Type of scamming
Brand/store impersonation ( (Similarweb, 2025)
Fake websites