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Avenir Typeface Poster - Coggle Diagram
Avenir Typeface Poster
Avenir (Central Node)
Typeface Name: Avenir
Meaning: "Future" in French
Style: Geometric Sans Serif
Who Designed It?
Designer: Adrian Frutiger
Year: 1988
Nationality: Swiss
Photo Included: Yes
History & Purpose
Reason for Design:
Contemporary take on geometric sans-serifs
Balance between geometric and humanistic features
Inspired By:
Futura (softer version)
Goal:
Powerful clarity
Adaptability
Usable in various mediums (branding, signage, digital)
Design Features
Balance:
Geometric precision
Humanist warmth
Applications:
Print
Digital
Branding
Signage (even mentioned “fridge’s eye” metaphorically)
Why Choose It?
Attributes:
Versatile
Clean
Modern
Professional
Suitability:
Formal & creative settings
Impact:
Elegance
Timelessness
Readability (any size or format)
Visual Elements on Poster
Alphabets (Uppercase & Lowercase)
Numbers (0–9)
Special Characters (+ - () * % @ etc.)
Bold typography usage
Color Theme: Black, white, yellow-green accents