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H. Distribution Strategy - Coggle Diagram
H. Distribution Strategy
Definitions
Value delivery network - A network of suppliers, distributors, and customers that partner to improve the system of delivering value.
Marketing channel (distribution channel) - A set of organisations that help make a product available.
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Channel conflict - disagreements among marketing channel members on goals, roles and rewards. Some conflict reasons are; Price changes, decrease of quality
Distribution Channels - are behavioural systems composed of real companies and people who
interact to accomplish their individual and collective goals.
Marketing logistics (physical distribution) - planning, implementing and controlling the physical distribution of material and final goods to points of consumption
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Marketing systems
Conventional distribution channel - One or more independent producer, wholesaler, retailer
Vertical marketing system - Producers, wholesalers and retailers acting as a unified system. One channel member owns the other
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2. Franchise organisation - A channel member called a franchisor, links stages in the prodcution-distribution process
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Horizontal marketing system - Two or more companies at one level join together, temporary or permanently.
Multi-channel distribution system - A single firm sets up two or more channels (using both direct and indirect channels) Example: Farsons
Disintermediation - When intermediaries are cut off because of changes in technology and explosive growth of direct and online marketing
Retailing - all the activities involved in selling goods and services to final buyers. Retailers - a business whose sales come from retailing
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Wholesaling - Selling goods and services to those buyers for resale or business use. Wholesaler - A firm engaged in wholesaling
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- Manufacturers' and retailers' branches and offices