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SMMC-EMI_G7_TP2 Progress Report 2 – Internal Analysis, 姜碩桓 Barry, AI Usage…

- - - - Mobile and IP-related income
        ¥92.7 billion
        
        Mobile games and IP licensing
        
        The Super Mario Bros. Movie
        making up around 5.5% of total revenue
    - - Other
        ¥11.3 billion
        
        Playing cards and merchandise
    - - Dedicated Video Game Platforms
        ¥1.53 trillion, 94% of the company’s total revenue
        
        Hardware and software (e.g. Nintendo Switch)
        
        ¥1.57 trillion (10.38 billion U.S. dollars)
        
        Nintendo Switch platform
        over ¥1.53 trillion
        
        hardware
        
        packaged
        
        downloadable software
        
        online services
        
        accessories
- - - - Outbound Logistics
        
        Marketing and Sales
        
        Service
        
        After-Sales Service and Repair Support
        
        Digital Services and Membership Programs - My Nintendo
        
        Customer support system -
        Nintendo Support
        
        Brand Promotion and Global Marketing Campaigns
        
        Online Channel- Nintendo eShop
        
        Presentation Events
        
        Operations
        
        Inbound Logistics
        
        Global Supply Chain Integration
        
        Transportation and Storage Management
        
        Material Quality Control and Inspection
        
        Demand Forecasting and Inventory Management
        
        Product Design and R&D
        
        Manufacturing and Assembly
        
        Product Quality Control
        
        Distribution Channel Management
        
        International Logistics and Warehousing Management
        
        Digital Download and Services
    - - Technology management
        
        Human resources management
        
        The infrastructure of the firm
        
        Quality and Game Approval System
        
        Anti-Piracy Technology System
        
        Global Supply Chain Management System
        
        Corporate Culture and Talent Development System
        
        Brand and Intellectual Property Management System
        
        Core philosophy - Nintendo DNA
        
        Diverse and inclusive workplace culture
        
        Encourages communication and teamwork
        
        Supports female employees and gender equality
        
        Procurement
        
        Procurement Activities
        a. Production Materials
        b. R&D Equipment & Technology
        c. Capital Investment in Equipment & Facilities
        d. Acquisition of Intangible Assets (Software)
        
        Material Management Activities
        a. Inventory Management
        b. Production Management
        c. Supply Chain Management - Nintendo CSR Procurement Guidelines
        
        :one: Hardware
        Game Console and Accessories
        :two: Software
        First-Party Game
        Visual Content Product
        Mobile App Game
        Nintendo Switch Firmware Updates
- - - - Hardware Innovation
        
        Labo cardboard kits
        
        Nintendo Switch
        
        Joy-Con controller
    - - My Nintendo
      - Community Features
      - Nintendo Switch Online
    - - Pokémon
      - The Legend of Zelda
        
        Theme Parks、
        Movies、
        Merchandise
      - Super Mario
      - Kirby
    - - Anti-Piracy Measures
        
        litigation
        
        Modchip Sellers
        
        Emulator Developers
      - IP Licensing Management
    - - Low Debt Ratio
        
        :arrow_down:5%
      - Cash Reserves
        
        ¥1.7 trillion
        
        R&D & Potential Acquisitions
  - - - Software
        Development
        Partners
        
        External Collaborations
        
        PlatinumGames
        
        Bandai Namco
        
        Core Studios
        
        Monolith Soft
        
        HAL Laboratory
        
        Intelligent Systems
    - - Regional Distributors
        
        Taiwan
        
        Justdan International
        
        Southeast Asia
        
        Maxsoft
        
        China
        
        Tencent IEG
      - Subsidiaries
        
        Europe
        
        Australia (Oceania)
        
        North America
- - - - Reconfigure
        Competences
        
        Nintendo Switch 2
        (Release: June 5th, 2025)
        
        Larger screen
        
        Built-in video chat & screen sharing
        
        New Joy-Cons with mouse-like control
        
        Goal
        
        Reinvent user experience & gaming interaction
      - Routine to
        Learn & Change
        
        Nintendo
        Systems
        Co., Ltd.
        
        Joint venture with DeNA
        
        Focus on membership
        platform and D2C services
        
        Enhaucing digital transformation
        
        Goal
        
        Build structured learning & innovation systems
      - Ad-hoc
        Problem Solving
        
        Response to
        US-China
        trade tension
        
        Shifted supply chain to Vietnam & Cambodia
        
        Ensure stable production for
        US market (~44% revenue)
        
        Goal
        
        Demonstrate agility and crisis adaptability
      - Commonalities
        Across Firms
        
        Adopting D2C model
        (inspired by Apple, Sony)
        
        Eliminate intermadiaries
        
        Control customer data
        
        Improve profit margins
        
        Goal
        
        Apply industry best practices with Nintendo's own identity
- - - - current assets
        
        1.48435 trillion yen
        
        Investment securities
        
        Investment securities worth 290.62 billion yen
- - - - Sale
      - Collaborative business development
- - - - Game product protagonist
      - Peripheral works
- - - - Subsidiaries
        assist with sales
- - - - North American sales
    - - European sales
    - - software development
  - - - Game IP expands into visual content
- - - - Nintendo of America Inc
        
        Promote
        locally
        
        Nintendo of Europe AG
      - Nintendo Sales Co., Ltd
    - - ND CUBE Co
        
        Focus on the development of
        game software, visual
        content and systems
      - Ltd.; 1-UP Studio Inc
      - MONOLITH SOFTWARE INC.
    - - The Pokémon Company
        
        Product sales,
        authorized cooperation
  - - - technology supplier
      - business collaboration partners
      - software development
- - - - 30%
        
        30%
        
        45%
        
        30%
        
        陳渝鈴 Jenny
        
        Dynamic Capabilities (with recent news)
        
        楊書維 Ryan
        
        Complementary Assets / Key Partners
        
        傅翊安 Dean
        
        Core Competencies
        
        許詠翔 Mandel
        
        Resource - Based View & VRIO
      - 姜碩桓 Barry
      - Key Resources – Tangible & Intangible
- - - - ●Fire Emblem Heroes
        
        ●Mario Kart Cruise
    - - ●playing cards
        
        ●official merchandise
    - - Hardware
        
        ●Standard Switch
        
        ●Switch OLED
        
        ●Switch Lite
      - Software
        
        Nintendo Switch
        
        ●The Legend of Zelda:
        Tears of the Kingdom
        
        ●Animal Crossing
        
        ●Mario Odyssey
        
        Nintendo Switch 3DS
        
        ●TMONSTER HUNTER 4
        
        ●BIOHAZARD REVELATIONS
        
        ●Pokémon X
- - - - Organized
        
        VRIO
        
        Yes
        
        No
        
        Yes
        
        Yes
        
        Yes
        
        1 more item...
        
        Unused Competitive Advantage
        
        Sustainable Competitive Advantage
        
        Competitive Parity
        
        Sustainable Competitive Advantage
      - Yes
        
        No
        
        Yes
        
        Yes
        
        No
    - - No
        
        Yes
        
        No
        
        Yes
  - - - Yes
        
        Yes
        
        Yes
        
        Plateform
        
        Partners
        
        R&D
      - Hardware

R&D Teams

Nintendo
EAD

Internal Department

Subsidiary (Acquisition)

Joint Venture (Creatures Inc.)

Partnering with Pokémon Company

Intelligent Systems

Pokémon      Company

- 3 more items...

Support for large projects

The first major development