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Module 4: Product, Service And Market Development - Coggle Diagram
Module 4: Product, Service And Market Development
4.1 Innovation
Strategic and Organisational Success Factors for Innovation
Innovation groups and 10 types of innovation
Extended SWOT analysis
4.2 New Product, Service and Market Development
Ansoff product/market matrix
Product development quadrant
Market development quadrant
Market penetration
New or existing product?
Diversification
4.3 New Product Development (NPD)
New Product Development Process
disney+
Disposal/recycling
Double-Diamond Model
Kano model
4.4 New Service Development
Components of Service Design
Service encounter
Value co-creating system
Sociocultural configuration
Embedded Products into services with Technology
Productising
4.5 Approaches to developing new products and services
Design Thinking
Blue Ocean Strategy
Factors (Basis) of Competition
Four Actions Framework
Strategy Canvas
Red Ocean Strategy
Using IT to Support New Product and Service Development
Developing Products to Embed in a Service
Lean Product Environment
4.6 New Market Development
Expanding into New Customer Markets
Expanding into New Geographic Markets
Using IT to Support New Market Development
Objectives of Market Entry
Development of New Geographic Markets
Step 1. Market Attractiveness (to expand to)
Step 2. Market Development Resources
Step 3. Modes of Entry into new Geographic Markets
Exporting
Licensing
Franchising
Strategic Alliances
Joint Ventures
Foreign Direct Investment (FDI)
Greenfield site (Establishing New Business Overseas) (Wholly Owned)
Brownfield Site (Acquiring an Existing Overseas Organisation)
Mergers and Acquisitions
Horizontal integration
Vertical Integration
Table 4.18 shows entry speed, managerial complexity etc
Accounting Issues Associated with Market Expansion
4.7 Intellectual Property
Patents
Trademarks
4.8 Leadership
10 innovation personas