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SMMCG4[LN-10] Corporate Strategy - Horizontal Diversification, G4…
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❗️Increase market share (investment), or consider divestment
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The iPad quickly became a hit product, and competing brands emerged one after another
The iPad growing slowly and becoming a mature market, but its market share remains stable.
After the advent of smartphones, the market changed rapidly, but Nokia was too slow to react.
Nokia was the Cash Cow in the feature phone era, making lots of money.
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However, due to poor sales, bad reputation and heavy losses, the entire project was stopped within a year.
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- Transferring or leveraging competencies
- Sharing resources
- Bundling products
- Financial management
- General managerial capabilities
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