Please enable JavaScript.
Coggle requires JavaScript to display documents.
User Journey/ Empathy Map - Coggle Diagram
User Journey/ Empathy Map
How does sports media make people feel
Excitement
Anticipation
Joy
Pride
Inspiration
Motivation
Connection
Empowered
Emotional
Entertained
How does sports media (campaigns) make people feel this way
Seeing popular players/ teams
Showcasing a sport popular sport
It encourages their audiences
Gets people exited about the sport
Entertains people
Gets people to start thinking about these sports/ teams/ player
Makes more people want to participate in these sports
Targeting emotions within the campaign
Inspiration
Excitement
Anticipation
Pride
Motivation
Entertained
Empowered