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Advanced Google Search Ads Campaign Setup - Coggle Diagram
Advanced Google Search Ads Campaign Setup
Campaign Foundations
Campaign Naming Structure
Account Structure
Objective Selection
Targeting Strategy
Device Adjustments
Ad Scheduling
Geo Targeting
Keyword Research & Match Type Strategy
Keyword Types
Negative Keywords
Primary Research Tools
Bidding Strategy
After Conversion Data
Bid Adjustments
Initial Stage
Ad Copy Creation
Ad Writing Framework
Psychological Triggers
Ad Variations
Ad Extensions Optimization
Structured Snippets (categories, brands)
Price Extension
Callouts (USPs like "Free Shipping")
Promotion Extension (for offers)
Sitelinks (services/products)
Call Extension (for service businesses)
Landing Page Optimization
Mobile optimized
Clear headline (matching ad copy)
Fast loading time (<2s speed)
Strong CTA above fold
Exact keyword-to-page relevance
Testimonials/Social proof
Trust badges (payment security, awards)
Tracking & Measurement Setup
Enhanced Conversions Setup
UTM Parameters
Conversion Tracking
Optimization Phase
After 7–14 Days
Keyword Management
First 7 Days
Scaling Strategy
New Ad Groups
Audience Layering
Budget Increases
Advanced Features (Optional but Powerful)
Insert keywords directly into ads dynamically
Split test RSA vs old Expanded Text Ads
Customize ad copy based on device, audience