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week 14 - Coggle Diagram
week 14
many things affect how an audience perceives, understands, and applies health information
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uncontrollability effect- we often consider hazards that we perceive as in our control as less threatening that those that feel out of our control
discounting- quantitative process in which we give greater emphasis or weight to events that are expected to occur in immediate future
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"mass communications... influence population health by shaping discourse about exposure risk and disease, influencing the adoption... of health promoting policies, linking people to health services, and providing education, and motivation that influence behaviors."
"health communications have become more democratized through social media's interactive functionality and popularity"
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Field of health communications is growing rapidly, coming with dramatic increases in incomplete information, misinformation, and disinformation
judge quality of information found online by looking at: site quality, authors, information, relevance, timeliness, links, and privacy
Graphics can be very impactful and helpful, but if done poorly can confuse people or be misused
Public health data and health communication: collect-compile-present-perceive-combine-decision making
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