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How will AI affect directing and writing in filmmaking?, "Artistry…
How will AI affect directing and writing in filmmaking?
How is AI currently being used in filmmaking?
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CGI and VFX in filmas
Photogrammetry: Camers capture the actors from different perspectives in a room. The AI enhances the 3D modols of the actors.
This can make DEEPFAKES which could be harmful to actors who do not consent.
Also be used to generate actors voices without their consent.
Scarlett Johansson conflict with Open AI for using her voice even though she didn't give it her consent.
Facial and voice recognition gives directors feedback that they might have missed
Filmmakers can focus on the creative aspect more since AI takes care of the financial problems that need to be solved. In post production it helps pick what the best scenes are.
Research tool
MPA, Meta, and Open AI are being protected by Apple and Amazon's beliefs. In contrast, SAG and WGA are against them.
Will AI replace or support directors and writers?
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Writers say it can make the writing process faster by correcting grammar mistakes and small things like that. But it should not intertwine with the creative process.
Pickaxe AI: Helps write AI generated scenes
“...it often lacks the depth of emotional understanding and human experience that human screenwriters bring to their work”
Fewer writers will be hired because they are less expensive than AI.
Young filmmakers who don't have a big VFX budget can use AI to envisualize and create motion pictures
Motivates writers and directors to use AI more because they KNOW they cannot get in legal trouble.
What laws should be applied to AI in filmmaking?
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Right of publicity law: protects an individual from non-consensual use of someone's presence. AI can't profit from their identities.
U.S copyright law: “...purely AI-generated works aren't eligible for copyright protection."
Section 230 of the Communication Decency Act: Protects people from having to remove their content or get into legal trouble if they use AI to create stuff
"The court typically balances four factors: the purpose and character of the use, the nature of the copyrighted work, the amount used, and the effect on the potential market for the copyrighted work"- Gana
Pamela Samuelson (professor of law and information) from UC Berkeley: The AI copies have to show actual harm to the market. If it doesn't then it won't be seen as bad.
European Union made an AI Act which makes the companies who use it provide summaries of how they utilized AI. This could give rights owners an advantage.
A " No FAKES Act" and "No AI FRAUD Act" were introduced but they haven't gotten through yet.
"Artistry isn't lost, it's just converted into a new form."