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The Rise of Samsung - Coggle Diagram
The Rise of Samsung
Plot
Climax: Disaster struck when Lee Kun-Hee was found guilty of bribing the former president, tax evasion and was at serious risk of going to jail .
Falling Action: As a result of this he reflected on his actions and came back to Samsungs true purpose which is to be innovative and he started to create a new innovation.
Rising action: In 1987 the founder of Samsung Lee Byung Chull passed away so he inherited the leadership of his company towards his son Lee Kun Hee who helped grow the company even more
Resolution: After years of hard work Samsung finally released their biggest product line to this day; The Samsung Galaxy series on June 4th 2010
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Setting
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Situation: Inspirational, Stressed, Exciting
Place: South Korea, Taegu, Portugal, Samsung headquarters
Characters:
Lee Byung-Chull: Courageous, Committed, Ambitious, Clever, Visionary
Lee Kun-Hee: Ambitious, Innovative, Creative, Strategic
POV
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Economic: The story includes a economic perspective as it shows how Samsung changed the Global Tech economy
Technology: The story includes a technological perspective because it shows how Samsung was able to overcome their challenges and create a revolutionary piece of tech
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Conflict
Lee Kun-Hee was found guilty of bribing the former president, tax evasion and was at serious risk of going to jail which could have led to the end of Samsung.