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Role of social media in public health - Coggle Diagram
Role of social media in public health
How can social media influence public health
communication is important just as it is with communicable diseases passing from person to person
the SPHERE ( social media and public health epidemic and response) illustrating potential and conflicting functions of social media across the epidemic response continuum recognizing that communication itself can contribute to health or disease
Social media as a inoculant
proactive communications prevent and minimize the spread of misinformation and increase public awareness of accurate information
Social media as a contagion
influences attitudes, beliefs, norms and behaviors including exposure to industry generated promotional messages related to products that contribute to tobacco and e-cigarette use and obesity and type 2 diabetes
information spreading widely and rapidly has the ability to lead individuals sub groups or communities to institute ineffective, unsafe, costly, or inappropriate protective measure leading to a range of collateral negative consequences
social media as vector
examples are outbreaks of sexually transmitted infections and opiate use. for noncommunicable diseases, social media has been harnessed from the industry delivering targeted content and purchasing opportunities in the online market
can be a medium where risky behaviors are enabled and associated sideases transmitted
social media for surveillance
enhance real time surveillance to incident disease as well as to monitor exposures including changes in air soil and water contaminant levels and food and built environments
computational linguistics methods allow the harnessing of big data from social media to identify emerging trends, traci behavioral changes, and detect or even predict disease outbreaks
social media as treatment
increase the likelihood that screening or treatment interventions are accessed when appropriate, including where and when (and when not) to seek care and how to be treated if ill
social media can serve as an important human bridge that con nects people during outbreaks that require social distancing as well as a vehicle for uplifting and even humorous messages or other forms of support that promote healthy coping responses and advance communal resilience
Attributes
framing and content associ- ated with messages, including their language, clarity, and ability to engage; 2. sources and messengers of the information, including offi- cial and unofficial sources; 3. characteristics of the platform and its participants; 4. timing of messages; 5. volume of messages, includ- ing numbers of messages initiated and remessaged; 6. influence of amplifiers and detractors on platforms, 20 including autonomous social media agents (bots) 21 ; 7. presence of message sponsor- ship and disclosure therein; and 8. rules, regulations, and con- trols, or extent of information filtering or censorship applied by the platform or its gov- erning bodies.1. framing and content associ- ated with messages, including their language, clarity, and ability to engage; 2. sources and messengers of the information, including offi- cial and unofficial sources; 3. characteristics of the platform and its participants; 4. timing of messages; 5. volume of messages, includ- ing numbers of messages initiated and remessaged; 6. influence of amplifiers and detractors on platforms, 20 including autonomous social media agents (bots) 21 ; 7. presence of message sponsor- ship and disclosure therein; and 8. rules, regulations, and con- trols, or extent of information filtering or censorship applied by the platform or its gov- erning bodies.