Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Research - Coggle Diagram
Market Research
Secondary Research
Definition The process of collecting and analyzing existing data that has already been gathered, published, or recorded by others.
-
-
Websites
Advantages
Easily accessible and usually doesn't have a cost
Provides recent data and information on trending topics
Disadvantages The information might not be credible or completely accurate. There is a risk of bias or unreliable sources.
-
Primary Research
Definition The process of collecting first-hand data directly from original sources to address specific questions or objectives.
-
-
-
-