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Criteria for assessing opportunity in global target markets., Sánchez…
Criteria for assessing opportunity in global target markets.
Current Segment Size and Growth Potential
Key Questions
Is the segment large enough for profitability?
Does it have growth potential?
Factors to Consider
Urban vs. rural focus
Long-term strategic value
Potential Competition
Key Questions
How strong are the competitors?
Are there price, quality, or service vulnerabilities?
Factors to Consider
Market saturation risks
Differentiation opportunities
Feasibility and Compatibility
Key Questions
Are there significant regulatory or logistical challenges?
Does it align with the company’s goals and resources?
Factors to Consider
Costs of adaptation and distribution setup
Brand image and market alignment
Sánchez García Adriana Victoria